Design
Marketing Intelligence in Procurement
By Tanzil Aslam 🚀
Enhance Decision-Making. Lead with Insight.📩
Why This Course?
Are your procurement decisions based on guesswork or market intelligence?
In today’s unpredictable and competitive supply landscape, procurement leaders must act strategically—not reactively. The difference between cost overruns and cost savings often lies in how well you understand your market, your suppliers, and global trends.
This course empowers you to use data and marketing intelligence to anticipate supplier behavior, manage risks, and create more informed, agile procurement strategies.
Workshop Structure & Highlights
Day 1:
Understanding Marketing Intelligence
✅ Defining marketing intelligence in the procurement context
✅ Market research methods: primary vs. secondary
✅ Competitive analysis using real supplier data
✅ Data analytics in procurement: real-life case studies
✅ Group simulations and scenario-based learning
Day 2:
Applying Intelligence to Procurement Decisions
✅ Strategic supplier identification and segmentation
✅ Market-based supplier evaluation techniques
✅ Risk assessment and mitigation through intelligence
✅ Role-playing negotiations with real-world procurement scenarios
✅ Group presentations + roadmap creation
Mentor
Meet Your Host: Tanzil Aslam
Tanzil Aslam is a certified Supply Chain Trainer, Consultant, and Industry Speaker with over 12 years of experience in strategic sourcing, procurement transformation, and supply chain efficiency. He’s trained thousands of professionals across Malaysia and Asia and worked with organizations to leverage intelligence for better procurement outcomes.
🎙️ He brings real-world strategies, engaging insights, and actionable takeaways to every session.
Successful Projects
Successful Trainees
Trusted Partners
Brands Tanzil worked for
Review
Testimonials
I am delighted to recommend Tanzil, an exceptional professional in Product Management training. His expertise, approachability, and dedication to empowering learners make him a valuable asset to any team or organization...
Don't miss the Opportunity
Success is a journey; not a destination (Mark Twain)
Subscribe to get updates
Enter your email address to register to our newsletter subscription delivered on regular basis!