Marketing Intelligence in Procurement

Are you a working professional looking to take your career to the next level? Tired of seeing brilliant products fail due to supply issues – or flawless logistics supporting lacklustre offerings?

This 2-hour power-packed, story-driven virtual masterclass unveils the secrets to career acceleration by fusing the art of product management with the precision of supply chain strategy.

Join us on Zoom to experience a real-world, case-based learning journey – featuring Product and Supply Chain – that brings concepts alive and shows how synergy between these roles can create unstoppable value in any organization.

Whether you’re in manufacturing, retail, or tech – or just seeking your next big career pivot – this session is your gateway to becoming a future-ready, cross-functional leader.

👉 Let’s break the silos. Let’s shape the future. Let’s grow together.

🎓 Course Objective:

To equip working professionals with practical, real-world skills and mindset shifts required to bridge the gap between Product Management and Supply Chain Management – enabling improved business outcomes, faster career growth, and a competitive edge in today’s dynamic marketplace.

🧱 Structured Course Outline

🕐 Total Duration: 2 Hours

• Mode: Live Zoom-based Interactive Training
• Style: Case-based storytelling, live polls, discussion prompts, reflection exercises

✅ Module 1: Setting the Stage — The Why of Synergy

• The real cost of working in silos
• Eye-opening case studies from ASEAN and Bangladesh
• Introduction to Maya & Arun’s story
  Interactive Element: Quick poll + Discussion prompt: “Silos I’ve Seen”

Learning Outcomes:

• Understand the importance of integrating product and supply chain thinking
• Identify how real-life scenarios reflect missed opportunities due to poor coordination

✅ Module 2: The 3 Pillars of Synergy

Topics Covered:

• Cross-functional collaboration
• Customer-centricity
• Strategic alignment
  Tools Used: Visuals, checklists, storytelling via Maya and Arun’s journey

Learning Outcomes:

• Explain how collaboration improves efficiency and reduces delays
• Understand how customer-centricity drives shared decision-making
• Evaluate how aligning product and supply chain strategy supports business success

✅ Module 3: Real-Time Case Study — Turning Crisis into Career-Defining Success

Topics Covered:

• Case Study Walkthrough: The Product Launch Crisis & Turnaround
• Cross-functional meetings, supplier management, launch strategies
  Activity: Audience reflection + “Fix the Silo” Exercise.

Learning Outcomes:

• Analyze and diagnose a failed silo-based process
• Propose actionable steps to create synergy in your own organization

✅ Module 4: Career Application & Closing

Topics Covered:

• How synergy skills position you as a future leader
• Creating your cross-functional career plan
• Live Q&A + Bonus tools for continued learning

Learning Outcomes:

• Map synergy roles to your career goals
• Commit to at least one personal action to break a silo in your current role
• Gain resources to continue developing product–supply chain fluency

🎯 Ideal Audience:

This course is tailor-made for:

• Mid-career professionals in Bangladesh working in Supply Chain, Procurement, Product Management, Marketing, or Operations
• Career pivoters from engineering, logistics, or business roles aiming to step into cross-functional leadership
• Managers in Retail or Manufacturing industries who want to optimize customer experience and operational agility
• Emerging leaders looking to build strategic collaboration skills to fast-track their growth

💡 Key Takeaways for Participants:

By the end of this course, participants will:

• Develop a synergy mindset that connects product vision with operational execution
• Learn through a relatable, engaging story-based format (Maya & Arun)
• Discover practical tools for avoiding costly silo mistakes
• Gain a competitive edge in job interviews, cross-functional meetings, and project leadership
• Walk away with a personalized synergy action plan

Localized Tone & Relevance:

This course is designed with the emerging Asian markets in mind – using examples from regional industries, relatable cultural references (like teh tarik & batik), and storylines based in ASEAN and South Asia. It is structured to respect local work ethics, communication preferences, and the challenges of regional supply networks – making the session immediately actionable and valuable in your workplace.